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News
FOR IMMEDIATE RELEASE
December 3, 2018
TOP's Parrot Food Earns USDA Organic Certification
BEAVERTON, Ore. — Recognizing that a growing number of pet owners are searching for healthy, wholesome food for their companions, TOP's Parrot Food announced that it has earned USDA Organic certification for its complete product lineup of pellets, seed mixes and treats.
The company, which just celebrated its 15th anniversary in 2018, recently completed its certification period after a thorough review by the Oregon Department of Agriculture. The result is a lineup of certified organic parrot food products that are made with all organic ingredients and managed with internal processes that meet the rigorous standards of the designation.
“Earning USDA Organic certification is a responsibility that we take very seriously and puts the TOP's brand in a higher-level category when it comes to offering truly healthy, natural food for parrots,” said Benjamin Ertischek, chief executive officer. “Bird owners around the world can now be 100 percent confident that TOP's Parrot Food organic products offer the best ingredients for their companions. We are excited to be the only parrot food company that can proudly use the USDA Organic mark and that does not use any fillers, like peanuts, corn or soy, or artificial flavors or colors.”
TOP's Parrot Food is best known for its proprietary parrot pellets that are made with all natural ingredients. A line of seed mixes for large and small birds, birdie bread mixes, and seed treats completes the company's product offerings.
According to the USDA, organic certification symbolizes to consumers that best practices and careful stewardship have been put into a company's products. The certified organic seal guarantees certain safeguards that are verified by a third party, such as using non GMO ingredients.
The company has began rolling out new product packaging featuring the USDA Organic seal and will be fully transitioned in early 2019.
The TOP's brand is offered nationwide in the U.S. and in 14 countries on four continents.
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May 23, 2018
FOR IMMEDIATE RELEASE
TOP's Parrot Food Signs On to Sponsor New Cookbook
BEAVERTON, Ore. — TOP's Parrot Food has signed on to be a primary sponsor of a new cookbook that aims to educate global parrot owners about the benefits of healthy avian nutrition and bring a sense of fun and culinary variety to parrots of all sizes.
A Parrot’s Fine Cuisine Cookbook & Nutritional Guide, written by Karmen Budai and Shean Pao, offers informative articles from leading avian authorities, as well as an innovative collection of more 60 recipes that can be prepared for companion birds.
“Nutrition is such an important part of caring for a parrot and this new book will help guide and entertain pet owners who are looking to provide only the best food for their companions,” the company said in a statement. “TOP's Parrot Food was immediately interested in being part of this project because it fits with our company mission and the goals of our retail partners. Our premium parrot pellets are part of a healthy daily diet and line up perfectly with the book's recommendations. We're excited to be involved.”
As a sponsor, TOP's Parrot Food will be supporting the authors at events and through marketing activities in the U.S. and Europe.
The book features information on the importance of raw whole foods, the nutritional value of soaking and sprouting, sprouting schedules, avian teas, the pros and cons of pellets, safe cookware, pure water, safe and toxic food lists, a nutritional list, and more. An article in the resource written by Dr. Stephanie Lamb, DVM, touts the benefits of parrot pellets and informs readers about what to look for when evaluating pellets and the importance of all natural ingredients.
The guide is available on Amazon. More information can be found at www.parrotsfinecuisine.com
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April 19, 2018
FOR IMMEDIATE RELEASE
TOP's Parrot Food Introduces New
Birdie Bread Mix Line
BEAVERTON, Ore. — Parrot owners looking to expand their nutritional choices for their companion birds now have more options with the introduction of four new Birdie Bread Mix flavors from TOP's Parrot Food.
The mixes are made from the same ingredients as TOP's proprietary, cold-pressed pellets and are available in four-cup, resealable packages that each contain two full servings. The new flavor lineup includes Cajun Spice, Blueberry Burst, Mediterranean and Peas & Carrots.
“Parrots of all sizes need variety in their diets and providing owners with fun, home-made treat options that are nutritious goes a long way toward supporting that mission,” the company said in a statement. “Our customers have asked for these mixes for quite some time and so far all of the new varieties have been well-received in the market.”
The Birdie Bread Mixes complement the company's existing line of parrot food products, such as pellets for small and large birds, seed mixes and treats that are all made in the USA. The line is available to retailers nationwide.
The Birdie Bread Mixes complement the company's existing line of parrot food products, such as pellets for small and large birds, seed mixes and treats that are all made in the USA. The line is available to retailers nationwide.
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March 21, 2018
FOR IMMEDIATE RELEASE
TOP's Parrot Food Launches New Brand Identity
BEAVERTON, Ore. — TOP's Parrot Food has unveiled a new brand identity to reflect its growing presence in the market as well as the company's 15th anniversary in 2018.
The new logo design features a Harlequin Macaw as its main icon, signifying the company's strength and unique mixture of healthy, wholesome parrot food products that it manufactures. A new color scheme gives a nod to past brand identities that featured green and yellow combinations.
“After 15 years, it was time to take a new look at where the company is headed and how we are portraying ourselves in the market,” the company said in a statement. “With a new ownership group, a new website presence, and a growing list of customers around the world it was the right time to update our representation.”
The company will begin later this spring implementing the new logo design on all packaging as well as on its new website.
A secondary version of the logo with a Lovebird as the featured icon will be displayed on packaging for smaller hookbill parrot products.
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Jan. 3, 2018
FOR IMMEDIATE RELEASE
TOP's Parrot Food Celebrates 15 Years in 2018
BEAVERTON, Ore. — What started as a labor of love has turned into one of the pet food industry's feel good success stories. TOPS's Parrot Food, which launched in 2003 in order to bring healthy, wholesome food to parrots and their owners, is celebrating its 15th anniversary in 2018.
To celebrate this milestone, the company is debuting a new brand and logo as well as a new website that reflects its mission to provide healthy alternative food to parrot owners. A series of celebratory specials is planned for 2018 to expand the company's network of retail partners and oversees distributors.
The company currently sells its proprietary parrot pellets and seed mixes in 21 states as well as internationally in Canada, Asia, and the United Kingdom.
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